About Brand and our Team
Well-coordinated teamwork speaks About Us
Brand Story:
Shuyan Philosophy
Shuyan translates Eastern philosophy into a lifestyle comprehensible worldwide. The Dao De Jing is the soul, Confucianism is the guide, and the Five Elements provide order and rhythm. We create not just products, but a bridge of culture, wisdom, and life.
At Shuyan, philosophy is no longer distant or abstract-- it is tangible, practical, and capable of enhancing life itself. Through artful design and modern aesthetics, Eastern philosophy becomes a refined living experience, transforming culture into a living luxury and life itself into an extension of thought.
Brand Spirit
1. Power of Dao
The underlying order of existence from the Dao DE Jing
2. Cultural Confidence
Eastern culture as a worldwide civilization
3. Future Connection
Bridging East and West, tradition and future
4. Aesthetic Intelligence
Philosophy expressed through design and form
Why is Shuyan Philosophy passionate about decoding Eastern Wisdom?
Shuyan transforms Eastern philosophy into a contemporary way of living, expressed through aesthetics, embodied in crafted objects, and practiced through daily rituals that reconnect humanity with the world.
1. Origin
In a world that moves at unprecedented speed, the exchange of civilizations has never been closer, yat often remains superficial. Eastern wisdom flows like deep waters, while Western rationality drives technological and societal progress. At the intersection of these perspectives, Shuyan was born–not as a product, but as a bridge connecting thought, culture, and life.
2. Mission
Shuyan`mission is clear: to let the world truly understand Eastern culture. Eastern culture is a constellation of wisdom: the Dao De Jing forms the core philosophy, Confucianism provides ethical and social guidance, and the FIVE elements explain natural laws and cycles.
3. Practice
Shuyan translates these layers of thought into a globally comprehensible lifestyle. Jewelry, lifestyle objects, and ideas become vessels for philosophy, turning daily life into a space of culture and intellectual dialogue.
4. Aesthetics
Through artful design and contemporary aesthetics, Eastern philosophy becomes a refined living experience. Culture transforms into living luxury, and life itself becomes an extension of thought.
5. Belief
Shuyan is a bridge, a practice, a belief: we present Eastern wisdom– deeply embedded in global civilization — through contemporary lifestyle and artistic design, making philosophical tangible, experiential, and integrated into everyday life.
Brand Aspect
Centered on Daoist principles, we design routines and objects following natural laws: warm, easily digestible breakfasts to awaken the body, balanced lunches to replenish energy, and light, early dinners aligned with circadian rhythms.
Confucian philosophy informs garment and jewelry design through cuts, colors, and symbolic elements that foster mindfulness and ethical refinement. for instance, wearing jewelry symbolizing "order" can subtly enhance focus and self-discipline, supported by research showing visual symbols influence behavioral self-regulation.
Five Elements and colors are applied scientifically:
Wood-green stimulates growth and learning, Fire-red boosts energy and creativity, Earth-yellow stabilizes mood and appetite, Metal-white enhances order, Water-blue promotes calm and reflection. Color impacts heart rate, attention, and emotional state.
In Feng Shui practice, our team provides practical guidance for object placement and spatial layout: bookshelves in studies are arranged for "guiding Qi, concealing wind, channeling waster," living room furniture optimizes light and energy flow, and bedroom bed orientation supports sleep quality. Research indicates that thoughtful spatial arrangement improves psychological comfort, productivity, and rest.
Every object, garment, and book is validated by our team in daily routines, work, and meditation, ensuring Eastern philosophy is practical, scientifically-informed, and experientially perceptible.
About us
Our company history and facts
I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.
''Excellence is not a skill it's an attitude'' - Ralph Marston
"Coming together from diverse backgrounds, united by a shared vision. Through expertise and collaboration, we integrate Eastern philosophy into modern life, making every design and creation a bridge between culture and living."
Team Members
Show our company's members
Shuyan Tan
"Integrating Eastern philosophy into the brand, making each product carry thought and aesthetic value."
Sophia Hu
"Ensuring the brand´s vision is realized through efficient operations and supply chain management."
Iris HUANG
"Turning creative concepts into high-quality products that support the brand's growth."
David Yang
"Applying Feng Shui principles to optimize space, helping businesses and individuals thrive in harmony."
Shuyan Tan
Founder & Executive Director
Shuyan is the founder and executive director, responsible for brand strategy, philosophical content, and international markets. She is involved in product planning and content creation, overseeing both direction and execution.
She graduated from the University of Bonn, majoring in North American Studies, and has a long-standing background in cross-cultural research. After years in Europe, she realized that global understanding of Chinese culture often stops at symbols--tea, calligraphy, aesthetics-- while very few truly understand the philosophical system that shapes China´s view of life and the world.
She believes Chinese philosophy is not academic theory but a practical system of living-- it shapes how people build rhythm in life, relate to others, cultivate their body-mind state, and pursue inner order. She founded Shuyan not to "introduce culture," but to build a practical framwork for Eastern philosophy. in Shuyan, philosophical becomes experience-based structure, translated into method-based products-- from body-mind practices to lifestyle tools and long-term cultural training paths-- bringing philosophy back to life through daily practice.
Shuyan philosophy
Connect Through Thought
Sophia Hu
Head of Supply Chain
A Beginning in finance in a career, gaining a solid foundation in corporate accounting and management. Over time, she became the lead of multiple enterprises, independently running fashion ventures, hotel projects and several trading companies, excelling in project leadership, team management, and business negotiation. She is skilled at building project systems from scratch, integrating resources, and optimizing processes for efficient operation.
At Shuyan Philosophy, she leads supply chain and production management. She applies her extensive business experience to ensure every product-- from concept to final delivery-- is executed smoothly, meeting quality and timeline standards. Her leadership guarantees a professional, reliable, and efficient domestic supply chain, supporting the practical realization of the brand´s philosophy-based lifestyle products.
With her own company, she gained extensive experience in project development. operational execution, and cross-team coordination. She excels at breaking down complex tasks into actionable steps and ensuring they are delivered with precision.
At Shuyan, she serves as Product Development and execution Lead, overseeing the entire process from concept to product realization. her responsibilitites include cultural content alignment, product selection, vendor coordination, craftsmanship, and detail management, ensuring every product embodies the lifestyle philosophy of eastern thought while maintaining high functional and quality standards. she pays attention to details such as materials, production processes, and packaging, user experience, and cultural symbols within the product, making philosophy tangible through the brand´s offerings.
Iris Huang
Product Development Lead
David Yang
Fengshui Advisor
David Yang has had a deep interest in traditional Chinese metaphysics and Feng Shui since childhood and has refined it through over 20 years of systematic study and practice. He specializes in corporate office spatial planning and high-end personal fortune consulting, integrating classical Feng Shui principles with modern environmental design. His work supports companies in optimizing team energy and spatial efficiency while providing individuals with practical guidance on BaZi, date selection, and name adjustment.
His projects span office buildings, corporate headquarters, factories, and high-end residences, emphasizing harmony between people and their environment. Yang combines practical effectiveness with a rational approach, ensuring that all layouts are actionable and experiential. His methodology is based on analyzing space-energy systems to guide clients toward favorable outcomes and improved quality of life.
At Shuyan, he serves as a Feng Shui Advisor, contributing to the development of product design and spatial philosophy content, providing users with practical insights into Eastern lifestyle practices.
